Services / Marketing
Marketing
Turn attention into enquiries, and know where each one came from.
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Paid ads
Google and Meta ads that send people to a tracked page.
Ads can bring enquiries in days instead of months. We set them up, test them and cut the cost of each lead. You pay the ad spend straight to Google or Meta.
What we do
- Ad accounts set up in your name: Meta Business Manager, Google Ads, TikTok Ads
- Tracking installed: Meta pixel and conversion API, Google tag, WhatsApp click events
- A cookie consent banner, as the Data Protection Act requires
- Audience research: domestic weekenders, residents and expats, international source markets, lookalikes of past guests
- Campaigns: WhatsApp click-to-chat, Google search, Instagram and Facebook reels, retargeting
- Creative: images, short reels and copy, with A/B tests on hooks and offers
- A landing page per campaign, with UTM tracking on every link
- Weekly optimisation: pause what loses, move budget to what wins
- A monthly report: spend, reach, clicks, chats, bookings, cost per booking
- Budget advice every month that you approve
What you get
- Campaigns in your own ad accounts
- A cost per booking you can see
- Ad spend you pay straight to Meta or Google and keep under your control
| Home Base | Lead Engine | Full Takeover |
|---|---|---|
| – | Managed (you pay the ad spend) | Run for you (you pay the ad spend) |
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WhatsApp marketing
Make it one tap to start a chat with you.
In Kenya, customers prefer to message. We put WhatsApp where people decide and make sure every chat tells you where it came from.
What we do
- WhatsApp Business profile set up: catalogue, labels, quick replies, away message
- Tracked click-to-chat links for every channel
- Broadcast lists for past guests who opted in, and seasonal offers
- A WhatsApp Status plan: 3 to 5 statuses a week
- Automation where it fits: greeting, booking confirmation, review request
What you get
- Every chat counted and traced to where it came from
- Faster replies that win the booking
- Past guests who come back
| Home Base | Lead Engine | Full Takeover |
|---|---|---|
| WhatsApp button | Button and reply templates | Automation |
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Email and social
Keep in touch with people who have already shown interest.
Most customers need a few reminders before they buy. We run the follow-up so you stay in front of them without having to write every message.
What we do
- A content calendar built around seasons, holidays and events
- Posts and reels designed in your brand
- A past-guest email list with opt-in
- Seasonal and win-back email campaigns
- A monthly engagement report
What you get
- A feed that looks alive and earns trust
- Past guests reminded to come back
- Content planned, not rushed
| Home Base | Lead Engine | Full Takeover |
|---|---|---|
| – | – | Run for you |
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Lead reporting
Know what your marketing returned.
A report that says how many people called, messaged or filled in a form, and where each came from. It is the reason every package has a number you can check.
What we do
- Every lead tagged by source from its first touch
- A monthly report: leads, bookings, paid bookings, value, cost per lead
- A 30-minute monthly review, in person or on video
- Your Bookings Receipt: what we brought in, in your own numbers
- Next month’s changes agreed together
What you get
- Proof of what is working, every month
- Decisions made on numbers, not guesses
- One meeting a month, not endless calls
| Home Base | Lead Engine | Full Takeover |
|---|---|---|
| Monthly report | Monthly report and call | Weekly reports |
See which package covers marketing.
Other services
Faq's
The questions every owner asks before paying a shilling.
What will DDi actually change for my business?
More of the right people find you, trust you and pay you, and you can see exactly where each one came from. Search, ads, social media, your site and your payments all pull in the same direction, instead of five people doing five different things.
How much does marketing cost in Kenya?
With DDi it is fixed and public. Home Base is KES 45K setup and 8K a month. Lead Engine is KES 95K setup and 30K a month. Full Takeover is KES 600K setup and 150K a month. Ad spend is paid by you directly to Google or Meta.
What if it doesn’t work?
You don’t pay for it. Home Base is live in 10 working days or your first 3 months are free. On Lead Engine, if tracked enquiries in your first 90 days don’t beat the 90 days before, the work continues free until they do. On Full Takeover, miss the written lead target and that month’s fee is waived.
Why not hire a freelancer or an in-house team?
A marketer, a designer and a developer in Nairobi cost over KES 250K a month in salaries, before laptops, software and managing them. A freelancer covers one of those skills. Lead Engine covers all three for KES 30K a month.
How fast will I be live?
Home Base in 10 working days. Lead Engine in 15. Full Takeover in 6 to 8 weeks, with discovery in week one. The clock starts when your deposit has cleared and your logo, photos, prices and access are in.
How do I pay?
50% deposit by M-Pesa before work starts, the balance on go-live. Monthly plans are month to month after a 3-month minimum. Pay 10 months upfront and get 12.
What if I leave?
You take everything. Your domain, website content, Google profile, ad accounts and data are in your name from day one, with every login handed over.
Who pays for the ads?
You do, directly to Google or Meta from your own ad account. The monthly fee covers planning, running and reporting on them.