Pricing

What it costs

Pick the one that matches where your business is today. Prices in KES. Setup is paid once. The monthly fee runs the work and the reporting. Ad spend is paid by you directly to Google or Meta.

Home Base

Then KES 8K a month. Live in 10 working days, or your first 3 months are free.

KES 45K setup

Get started

What you get

  • A plan for who to reach and what to say
  • 5-page mobile site with copywriting and photo editing
  • Domain in your name, secure hosting, 2 email addresses
  • Google Business Profile set up, verified, 30 photos
  • WhatsApp, click-to-call and enquiry form, all tracked
  • Monthly edits, Google posts and leads report
  • Live in 10 working days

Lead Engine

Then KES 30K a month. More enquiries in 90 days, or we work free until you get them.

KES 95K setup

Get started

What you get

  • Everything in Home Base
  • A 90-day growth plan, reviewed monthly
  • 8 to 10 page site with a booking request flow
  • M-Pesa deposits and a lead dashboard
  • Local SEO, 2 articles and 2 reels a month
  • Meta and Google ads managed, 4 new creatives a month
  • Monthly review and Bookings Receipt

Full Takeover

Then KES 150K a month. A lead target in writing. Miss it and that month is free.

KES 600K setup

Get started

What you get

  • Everything in Lead Engine
  • On-site discovery and a full growth plan
  • Custom site with a booking engine or quote builder
  • CRM, WhatsApp automation and an AI assistant
  • Full SEO, ads, social and email run for you
  • Dedicated manager and a lead target in writing

See every deliverable, itemised ↓

Itemised

What each package includes

Home BaseLead EngineFull Takeover
Money
Setup, onceKES 45KKES 95KKES 600K
MonthlyKES 8KKES 30KKES 150K
First year (setup + 12 months)KES 141KKES 455KKES 2.4M
Ad spend–Paid by youPaid by you
SEO
Local SEOProfile set upFullFull
Technical SEOBasicIncludedFull
SEO articles–2 a month8 a month
Marketing
Paid ads–ManagedRun for you
WhatsAppButtonButton and templatesAutomation
Email and social––Run for you
Lead reportingMonthly reportMonthly report and callWeekly reports
Design
Website5 pages8 to 10 pages, built to convertCustom, with booking or quotes
Conversion designIncludedIncludedIncluded
Technology
Domain, hosting, emailIncludedIncludedIncluded
Lead dashboard–IncludedIncluded
M-Pesa link–IncludedIncluded
CRM and automation––Included
AI tools––Included
Support
Dedicated manager––Included
PromiseLive and yoursTracked leads every monthA lead target, in writing

In full

Every deliverable, itemised

Exactly what you get in each package, from day one and every month after.

Home Base

KES 45K setup + KES 8K a month

Guesthouses, small camps, boat and excursion operators, restaurants and shops with a social page or WhatsApp number but no home of their own online.

Live in 10 working daysLive in 10 working days, or your first 3 months are free.

Everything in the setup

Your growth plan

  • A plan for who your customers are, where they search, what to say to them and what to offer
  • Your top 3 competitors checked: their Google profile, prices, reviews and how fast they reply
  • The plan sets what goes on your site and Google profile, so every page has a job

Website, 5 pages

  • Home, About, Services or Rooms or Trips, Gallery, Contact
  • Mobile-first design in your colours, with smooth page transitions
  • Images optimised for slow connections
  • Copywriting for all 5 pages in English (Swahili version on request)
  • Up to 25 of your photos edited and placed
  • Click-to-call, WhatsApp button and a short enquiry form on every page
  • Map with directions, opening hours and prices or from-prices
  • Two rounds of revisions before go-live

Domain, hosting and email

  • .co.ke or .com domain registered in your name, first year included
  • Fast, secure hosting with SSL, daily backups and uptime monitoring
  • Up to 2 professional email addresses

Google and local search

  • Google Business Profile created or claimed, verified and filled in: categories, services, hours, attributes, booking link
  • Up to 30 photos uploaded and labelled
  • On-page SEO: titles, descriptions, headings, image text, sitemap, Search Console
  • Listed consistently on 5 key directories

Enquiries

  • Every form and WhatsApp click tracked so we can count them
  • Enquiry form emails you and sends the customer an instant confirmation

Handover

  • 30-minute walkthrough, in person or on video
  • One-page guide to updating your hours, photos and prices
Every month
  • Hosting, security updates, backups and uptime monitoring
  • Up to 1 hour of small edits: prices, photos, text, opening hours
  • 2 Google Business Profile posts and review-reply suggestions
  • Monthly leads report: site visits, Google views, calls, directions, WhatsApp clicks, form enquiries
  • Domain and email renewals handled

Not included: online booking calendar, m-pesa deposits, paid ads, articles.

Get started

Lead Engine

KES 95K setup + KES 30K a month

Operators who want a steady flow of tracked bookings: busy guesthouses, tour companies, popular excursion boats, restaurants with events.

Live in 15 working daysMore enquiries in 90 days, or we work free until you get them.

Everything in the setup, on top of Home Base

Your growth plan

  • Written 90-day growth plan: customer, offer, channels, budget split and lead target
  • Competitor and keyword research for your town and services
  • Content and ads calendar built from the plan
  • Plan reviewed and adjusted every month from your lead numbers

Conversion website, 8 to 10 pages

  • A page per room type, trip or service, with prices, inclusions, timings and FAQs
  • Booking request flow: date, guests and option, then a WhatsApp or email confirmation
  • Google and TripAdvisor reviews shown on the site
  • Landing pages for campaigns and seasons
  • Speed-tuned to load in under 3 seconds on a phone

Payments

  • M-Pesa deposit link or STK push on your own Till or Paybill
  • Card payment link, if you have a card merchant account
  • Deposit and no-show policy written and shown at booking

Lead dashboard

  • Every enquiry in one list with its source, status and value
  • First-touch tracking: where each lead really came from

Local SEO

  • Full Google Business Profile management
  • Local landing pages for your town and services
  • Listed on up to 15 directories and travel sites
  • Review request kit: WhatsApp message, QR card, reply templates

Content

  • 2 SEO articles a month, 800 to 1,200 words each
  • 2 short reels a month for Instagram, Facebook, TikTok and WhatsApp Status

Paid ads, managed (you pay the ad spend to Meta or Google)

  • Ad accounts set up in your name: Meta Business Manager and Google Ads
  • Conversion tracking installed, with the cookie consent banner the law requires
  • Audience plan: domestic weekenders, residents and expats, international source markets
  • Up to 2 campaigns live at a time, e.g. WhatsApp click-to-chat plus Google search
  • 4 new ad creatives a month, each tested
  • Weekly optimisation: pause what loses, move budget to what wins
  • Monthly ad report: spend, reach, clicks, chats, bookings, cost per booking
  • A recommended budget each month that you approve, pay and control

Monthly review

  • 30-minute sit-down in person or on video
  • Bookings, which ones paid, and where guests found you
  • Your Bookings Receipt and next month’s changes agreed
Every month
  • Everything in the Home Base monthly plan
  • Up to 3 hours of edits and new pages
  • 2 SEO articles and 2 reels
  • Ads management and monthly ad report
  • Monthly review and Bookings Receipt

Not included: ad spend, paid by you directly to the platform.

Get started

Full Takeover

KES 600K setup + KES 150K a month

Resorts, multi-property operators, large camps and tour companies that want one partner to run their whole digital side against a written target.

Discovery in week 1, live in 6 to 8 weeksA lead target in writing. Miss it and that month is free.

Everything in the setup, on top of Lead Engine

Discovery and growth plan

  • 2-day on-site discovery: guest journey, staff interviews, channels, OTA mix and commission costs
  • Full written growth plan with a 6-month lead or booking target we sign up to

Custom website and booking

  • Custom design with photography direction
  • Full booking engine: live availability, rates, packages, deposits and confirmations
  • Pages in the languages of your top source markets
  • Quote builder for groups, weddings and corporate events

CRM and automation

  • CRM with your team’s logins: every guest, enquiry, quote and booking in one place
  • WhatsApp Business automation: instant replies, confirmations, pre-arrival info, review requests
  • AI assistant trained on your FAQs, answering after hours with hand-off to staff
  • Email marketing: past-guest list, seasonal campaigns, win-back offers

Full SEO

  • Technical SEO audit and fixes
  • 8 articles a month
  • Links from Kenyan travel and media sites

Marketing run for you (you pay the ad spend)

  • Ads across Meta, Google and TikTok, up to 6 campaigns at a time, 8 new creatives a month
  • Social media: 12 posts and 4 reels a month on a content calendar
  • A one-day photo and video shoot every quarter

People and reporting

  • Dedicated account manager
  • Weekly report and 30-minute call; monthly review on site; quarterly strategy session
  • Staff training: enquiries, the CRM and replying to reviews
Every month
  • Everything in the Lead Engine monthly plan
  • 8 articles, 12 posts and 4 reels
  • Ads across Meta, Google and TikTok, 8 new creatives
  • CRM, automation and AI assistant running and tuned
  • Weekly reports and calls, monthly on-site review
  • Quarterly shoot and strategy session

Not included: ad spend, paid by you directly to the platforms.

Get started

The rules on every package

  • 50% deposit by M-Pesa before work starts; the balance on go-live.
  • You own your domain, website content, Google profile, ad accounts and data. If you leave, we hand everything over.
  • Turnaround starts when the deposit has cleared and we have your content checklist (logo, photos, prices, contacts, access).
  • Monthly plans are month to month after a 3-month minimum. Pay 10 months upfront, get 12.
  • Booking data from your monthly reviews is used only with your written consent and is always shown back to you.

Small operators

Run boat trips, tours or a small guesthouse on the coast?

Kuwa Found is a closed programme for small, owner-run coastal operators. It brings you direct bookings so you stop paying middlemen, at a price made for a business your size. Places are limited, so we review every application.

Who qualifies

  • You own and run the business yourself, on the Kenyan coast
  • Boat or dhow trips, excursions, guiding, or a small guesthouse or camp
  • No working website today
  • Guests book by phone, WhatsApp or through middlemen

What you get

  • Google Business Profile rebuilt: categories, services, prices, hours, 20 photos, booking link
  • One-page booking site on your own domain: what you offer, prices, times, photos, map, reviews
  • One tracked WhatsApp link used everywhere, so every chat is counted
  • M-Pesa deposit link on your own Till or Paybill, with a simple deposit and no-show policy
  • Review request kit: WhatsApp message and QR card
Apply for Kuwa Found

We use these details only to review your application and reply. See our Privacy Policy.

Compared

DDi next to the alternatives

Typical figures from published Kenyan price guides. Your own quotes may differ, so use this as a guide and ask for a written quote from anyone you compare.

DDiFreelancerTraditional agencyIn-house hireDIY site builder
Upfront for a business siteKES 45K to 600KAbout KES 20K to 40K for a simple 5 to 7 page siteFrom about KES 200K for a basic siteRecruitment, equipment and a salaryA low plan fee, plus your time
MonthlyKES 8K to 150KKES 5K to 15K for upkeep, or about KES 3.3K to 5.9K an hourSEO retainers about KES 35K to 150K and upA salary every monthThe plan fee
Search, ads, content and your site from one teamYes, one teamUsually one or two skillsOften yes, billed service by serviceDepends on who you hireYou do it yourself
Price shown before you talk to anyoneYes, on this pageUsually on requestUsually on requestNot applicableYes
Report on every leadIn every packageVariesUsually, at a higher tierYou build itBasic stats only
Best whenYou want one team and a number to judge it byYou need a simple site on a tight budgetYou have a large budget and complex needsYou are big enough for a full-time roleYou have the time and your needs are simple

Sources: mctaba.com, Achi Systems, Hostiko. Figures reviewed October 2026.

Worth it?

How many customers pay for it?

Type what one new customer is worth to you. We show how many customers each package has to bring back. It is arithmetic, not a forecast.

Home Base

0customers a month cover the monthly fee

0customers cover the whole first year

Lead Engine

0customers a month cover the monthly fee

0customers cover the whole first year

Full Takeover

0customers a month cover the monthly fee

0customers cover the whole first year

Get started

What happens next

After you click Get Started

  1. 1

    You tell us about your business

    A short form: your package, your business and how to reach you. It takes about two minutes.

  2. 2

    We reply the same day

    You get a confirmation straight away, and we reach you on WhatsApp or email to book a 15-minute call.

  3. 3

    A 15-minute call

    We learn what you sell, who buys and what you have online today. No pitch, just questions.

  4. 4

    A written proposal

    The package, the scope, the price and the terms, in writing and in plain language. You decide in your own time.

  5. 5

    Kick-off and your first report

    You pay the setup, we start building, and your first lead report arrives at the end of the first month.

Faq's

The questions every owner asks before paying a shilling.

What will DDi actually change for my business?

More of the right people find you, trust you and pay you, and you can see exactly where each one came from. Search, ads, social media, your site and your payments all pull in the same direction, instead of five people doing five different things.

How much does marketing cost in Kenya?

With DDi it is fixed and public. Home Base is KES 45K setup and 8K a month. Lead Engine is KES 95K setup and 30K a month. Full Takeover is KES 600K setup and 150K a month. Ad spend is paid by you directly to Google or Meta.

What if it doesn’t work?

You don’t pay for it. Home Base is live in 10 working days or your first 3 months are free. On Lead Engine, if tracked enquiries in your first 90 days don’t beat the 90 days before, the work continues free until they do. On Full Takeover, miss the written lead target and that month’s fee is waived.

Why not hire a freelancer or an in-house team?

A marketer, a designer and a developer in Nairobi cost over KES 250K a month in salaries, before laptops, software and managing them. A freelancer covers one of those skills. Lead Engine covers all three for KES 30K a month.

How fast will I be live?

Home Base in 10 working days. Lead Engine in 15. Full Takeover in 6 to 8 weeks, with discovery in week one. The clock starts when your deposit has cleared and your logo, photos, prices and access are in.

How do I pay?

50% deposit by M-Pesa before work starts, the balance on go-live. Monthly plans are month to month after a 3-month minimum. Pay 10 months upfront and get 12.

What if I leave?

You take everything. Your domain, website content, Google profile, ad accounts and data are in your name from day one, with every login handed over.

Who pays for the ads?

You do, directly to Google or Meta from your own ad account. The monthly fee covers planning, running and reporting on them.